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Illuminating timeless charm

BOVET 1822 Flagship BoutiqueHanoi, Vietnam

Credits

Overview

BOVET 1822 proudly unveils its inaugural boutique in Vietnam, a beacon of horological artistry housed within the iconic Sofitel Legend Metropole Hanoi, nestled in the heart of the Old French Quarter.

Project details

Hanoi, Vietnam

2023

Retail
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Crafted by the visionary Mr Raffy Pascal himself, the boutique emanates warmth with meticulously chosen wood tones and bespoke furniture inspired by the serene beauty of the Swiss countryside. This thoughtful design establishes a tangible connection to BOVET 1822's origins while enveloping patrons in the brand's contemporary spirit.

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Upon entering, an atmosphere of elegance and timelessness envelops visitors. The Aeon Flex Essential Flexible Linear Series, gracefully following the circular contours of the ceiling, forms a seamless, dot-free line of light, enhancing the boutique's architectural allure. Illuminating the space is the Titanium G2 Downlight, a high-performing series with a deep recessed design, ensuring low glare for visual comfort. With a remarkable CRI97+, the Titanium G2 becomes the quintessential solution for both general lighting needs and the showcase of BOVET 1822's exquisite timepieces.

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More than a retail space, the boutique evolves into a multifaceted venue for events, masterclasses, timepiece introductions, and collector dinners. The lighting solutions, crafted to echo the timeless charm of the interior, transform the space into an immersive haven. The boutique emerges as a testament to artistry, seamlessly merging design, lighting, and brand essence into a captivating narrative of sophistication and innovation.

Products used